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Music marketing: The growing importance of social media
Social media is proving its significance within music marketing. Especially music release strategies are increasingly dependent on social media, as demonstrated by a survey performed by Musicmetric,...
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- Apple Just Monetised Pirated Music
According to CEO of Tunecore, a digital music distribution service, Apple’s new free iCloud and $24.99 a year iTunes Match, “marries the two disparate ideas of consumer convenience and the monetization...
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Digital music at an impasse
I have earlier written about how the music business now seems more doomed than ever. Stagnating demand for live concerts appears to have stopped offsetting the decline in CD sales. Sale of digital...
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Indie bands employed by Toyota as brand ambassadors
In the future, musicians will get a large share of their income from brands sponsoring them. This hypothesis is proving its validity. Recently we have seen clearer signs that sales of concert tickets,...
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Digital finally overtakes physical in US music market
It’s a moment that many industry observers have predicted for the best part of a decade: the US music market is now more digital than physical, by volume at least. Yet commoditisation increasingly...
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Taste the future of digital music experiences: 5 examples
I’m a strong proponent of radical innovation in the music industry. My impression is that the people with power want to sustain the status quo, while it’s getting harder and harder for the artists, who...
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